Why Choose Us
Elevating Construction Excellence: At GeoCrust Afrique, we are relentless in our pursuit of delivering exceptional value to our customers, allowing them to “achieve more for less.” Through strategic investments in cutting-edge Operations technologies and Research & Development, we have proudly introduced a portfolio of brands that have swiftly become trusted household names across the region.
Our Commitment in Action: Our product offerings are more than just materials; they embody a steadfast commitment to high-quality performance. Fueled by a dedication to excellence, we provide unparalleled customer service and field technical support. We aim to go beyond conventional standards, creating secure and aesthetically stunning residential and commercial spaces that truly epitomize elegant living for our valued customers.
Exceeding Expectations: With a suite of innovative construction solutions that “exceed existing customer expectations as well as industry norms,” we stand ready to be your trusted partner throughout the finishing process. Our goal is not merely to meet but to surpass expectations, ensuring a seamless journey toward the creation of spaces that resonate with sophistication and enduring quality.
Whether a single unit apartment or mega development project, regardless of the scale and complexity, we know what it takes to transform it into elite premium living spaces
At GeoCrust Afrique, innovation is our cornerstone, and customer satisfaction is our guiding principle. Join us in redefining construction excellence, where every project becomes a testament to our commitment to delivering more value and creating spaces that inspire and endure.
Our Promise
- Durable products – High flexibility and resistance to weathering, water ingress and mould formation
- Enhanced mechanical and adhesion strength – permanent grip and resistant to flaking
- Easy to apply with aesthetic finish
- Guaranteed reliable and consistent product performance that surpass local and international standards as well as current industry norms
- Coverage – A 25Kg bag of POWERGRIP Tile adhesive covers a bigger area (5 – 7M²) when comparted to the area covered by a 50Kg cement bag
- Time saving – Highly workable products that ensure fast mixing and application resulting in an increase in the workers productivity consequently overall reduction in project time and man hours cost
- Waste-Free – POWERGRIP tile adhesives utilize the thin-bed technique (3-6mm bed height), achieving optimal bonding strength while significantly reducing material consumption and application time compared to traditional cement, which often requires a thicker layer with sub optimal performance, leading to material wastage.
- Time Saving – Due to enhanced strength development, grouting can be done within 24hours while large quantities of Tile adhesive can be prepared for use due to its extended pot life
We strive to offer an Intentional and personalized customer experience in all our operations, tailored to meet the unique and dynamic needs of our customers in a fast, friendly and accountable manner. Our commitment is demonstrated by providing:
- Innovatively formulated superior performance tailor made products with focus on customer’s project technical application needs. This includes striving to improve the aesthetic appeal of all tiling solutions for our clients.
- Before and post purchase technical support, training and provision of educational resources to both empower our customers as well as help achieve optimal project outcomes
- a streamlined and user-friendly ordering process that seamlessly integrates both online platforms and dedicated customer service professionals, ensuring a seamless experience for our valued clientele.
- implementing an efficient supply chain process with an extensive regional footprint, ensuring prompt and timely delivery of our products to our valued customers.
We consistently leverage our Research and Development (R&D) efforts to deliver enhanced value to our customers and the communities in which we operate.
- Our products are meticulously formulated to address prevalent challenges encountered during tiling and coating projects, accommodating diverse substrate conditions and types. These challenges include tile failure issues such as cracking, breaking, popping, and partial debonding or hollowing, as well as concerns related to high material wastage and overall project costs.
- Our commitment to sustainable manufacturing is evident in our product formulation, emphasizing low carbon footprint characxterized by minimal greenhouse gas emissions through out the products’ lifecycle. This commitment aligns seamlessly with our broader sustainability initiatives, particularly in collaboration with the local community, further underscoring our dedication to environmental responsibility.
- Our team of engineers and chemists possesses a collective wealth of extensive expertise within the construction industry. They diligently craft high-value construction solutions and actively engage with our customers, providing both pre and post-purchase technical guidance. This collaborative approach ensures the success and seamless execution of our customers’ projects.
- We offer specialized tutorials, training sessions, and educational resources designed for our construction industry technical partners, specifically focusing on tiling installation and wall coatings. Our objective is to elevate industry personnel capacity, emphasizing heightened workmanship standards. Our commitment is directed towards creating spaces that epitomize elegance for generations to come.
- We have instituted an efficient ordering process and a resilient regional distribution network, ensuring timely product delivery that aligns with customers’ project deadlines. This underscores our commitment to operational excellence.